From the business
Context, a task owner, the intended outcome and available baseline measures. Agree data, permissions and test resources separately.
FOR FOUNDERS AND LEADERS
Your business has a challenge. Let’s test what works.
Bring a problem or hypothesis. We help clarify it, identify the expertise required and plan a test. You do not need to choose an AI tool first.
Bring a business challenge →Where to start
From the lab
Clarify the constraint, frame a hypothesis, identify skills, design a comparison and review evidence. Decide the next step together.
How the work proceeds
- 01Understand the challenge
Discuss context without confidential data. Output: a question and task owner.
- 02Frame the hypothesis
Record the baseline, intended change and alternative explanations.
- 03Agree on the test
Define skills, a comparison, metric, timeline, budget and stop criteria.
- 04Test in the workflow
Run a bounded experiment; record errors and oversight effort.
- 05Make a decision
Review evidence: scale, iterate or stop. A negative result can also prevent unnecessary spending.
What the company receives
Within the agreed scope: a problem map, hypothesis brief, test plan, observations and next-step decision. Implementation, integrations and support require an agreed scope. Revenue growth is not guaranteed.
What happens after an enquiry
You review and send the message in WhatsApp. We review the context, clarify it and discuss whether a consultation or pilot fits. Agree scope, price and timing before work begins; an enquiry does not automatically launch a project.
Common questions
Do we need a ready dataset?
A description is enough for an initial conversation. Available measures help shape a test; working-data transfer requires a separate agreement.
Can we start without AI?
Yes. Start with the problem and a useful change. A simpler solution can also be a well-supported outcome.
When will we have a result?
Agree timing after defining the boundaries. A limited test and a business pilot have different scopes; a deadline does not replace outcome criteria.