AI Transformation Playbook
A practical sequence for pilots, capability building, training and AI strategy.
GRI AI / FIELD LIBRARY
A guided research library for leaders building Human × AI systems: methodology, customer discovery, product, governance, evaluation, experiments and scale.
DATA × METHOD × EVIDENCE
01 / NAVIGATE BY STAGE
Choose a stage to see only the materials that help make its next decision or deliverable.
02 / SOURCE CATALOG
A practical sequence for pilots, capability building, training and AI strategy.
A rigorous global view of AI capability, adoption, investment, policy and public impact.
Field evidence on productivity and heterogeneous effects across worker experience.
Shows how performance changes when knowledge work sits inside or outside the model’s capability frontier.
Explains AI through the economics of prediction and redesign of decision systems.
A systematic guide from item generation to scale development and evaluation.
A foundation for construct definition, item design, reliability and validity.
Frames demand around the progress customers hire a solution to make.
A compact method for learning from past behavior without collecting polite false positives.
Connects desired outcomes, opportunities, solutions and assumption tests in a weekly cadence.
Uses customer purpose as the endpoint that organizes journeys and measurement.
A playbook for self-serve value, time-to-value and product-led acquisition.
A practical view of freemium as a deliberate acquisition and monetization system.
Strategy as diagnosis, guiding policy and coherent action—not a list of ambitions.
A use-case-aware operating model organized around Govern, Map, Measure and Manage.
A cross-sector companion for managing generative-AI risks across the lifecycle.
International principles for trustworthy, human-centred and accountable AI.
The official risk-based regulatory framework and implementation entry point.
18 interaction guidelines covering expectations, explanations, correction, feedback and control.
Actionable patterns for user needs, mental models, explainability, feedback and graceful failure.
A model for combining high automation with high levels of meaningful human control.
A human-validated approach to accelerating intent-taxonomy construction with LLMs.
A practical framework for task-specific evals, datasets, graders and continuous evaluation.
Implementation patterns for traces, datasets, experiments and online/offline evaluation.
Design product, packaging and pricing around willingness to pay and value metrics.
A rigorous foundation for experiment design, metrics, statistics and organizational culture.
A controlled study combining objective task outcomes with subjective developer experience.
How to make disciplined experimentation a repeatable organizational capability.
Research on the organizational challenges between AI pilots and enterprise value creation.
A commerce case spanning conversational discovery, recommendations and product knowledge quality.
A reference model for AI operationalization, rigorous impact assessment and industry collaboration.
Human-driven AI research spanning decision support, interaction and responsible collaboration.
03 / PEOPLE TO FOLLOW
The library deliberately crosses strategy, economics, HCI, product discovery, experimentation, governance and pricing.
Start with valuable pilots, then build capability, training and strategy from what the organization learns.
Measure actual productivity and heterogeneous effects—not tool adoption alone.
Design AI around human agency, context, trust and social impact.
AI changes operating models; organizational design and experimentation determine whether value scales.
Set expectations, support correction and make feedback and graceful failure part of the product.
Treat AI as a collaborative system and learn through deliberate, role-specific practice.
Trustworthy experiments require strong metrics, statistics, guardrails and an experimentation culture.
Connect outcomes to opportunities and assumption tests through continuous customer contact.
Good strategy identifies the real diagnosis, guiding policy and a coherent set of actions.
Design acquisition, activation, monetization and retention as one connected system.
High automation and high human control can reinforce each other when accountability is explicit.
Discover willingness to pay before product scope hardens, and package around measurable value.
04 / 90-DAY IMMERSION
Reading becomes useful only when it changes the project. This route links each learning block to a practical GRI AI deliverable.
AI Transformation Playbook + Good Strategy / Bad Strategy
NIST AI RMF + MIT CISR AI Maturity
Boateng et al. + DeVellis
Competing Against Luck + The Mom Test
Teresa Torres + Customer Purpose
Elena Verna + Product-Led Growth
Prototype + 5 usability sessions
NIST + OECD + EU AI Act
Amershi + Google PAIR + Shneiderman
OpenAI Evals + Langfuse
Rumelt + Monetizing Innovation
Trustworthy Online Controlled Experiments
Generative AI at Work + Jagged Frontier
FROM KNOWLEDGE TO FIELD EVIDENCE