MARINA RAKHIMZHANOVA / AIStart360
Growth & GTM Partner · founder of AIStart360 Public Lab
We connect go-to-market strategy, sales and AI into a growth system. We start with a business challenge and take responsibility for the agreed outcome, from the first experiment to scaling.
Almaty · Kazakhstan and Central Asia
01 / PROFESSIONAL EXPERIENCE
Marina’s experience spans B2B SaaS, consumer electronics, customer communities and international projects.
Go-to-market strategy, enterprise sales and a team that supports customers from first contact to repeat purchase.
Work with a retail network and regional coverage, from the commercial offer to a sales system across multiple cities.
An ambassador programme and club development, connecting referrals, customer experience and the category’s commercial performance.
These figures relate to individual projects from Marina’s professional experience. They are not cumulative or forecasts for new projects.
02 / STRATEGY × EXECUTION
We examine the market, customer needs and seven GRI areas to find where business performance breaks down.
We choose the audience, offer and path to payment, assessing demand, costs and sales economics.
We work on first value, repeat purchases, order value and referrals, in line with the natural need cycle.
We divide tasks between people and AI, compare with the existing process and measure quality, time and costs.
03 / CURRENT WORK
The lab connects market research, business modelling, AI and commercial experiments. Each direction has its own challenge and stage.
Client case · AI Growth Digital Partner
A phygital outdoor-retail model: product selection, website, CRM, inventory and loyalty within one customer journey.
Explore the projectOwned project · TravelTech
An international platform for curated travel. We test demand, trip selection and the path to a paid purchase.
Explore the projectThe case pages distinguish implemented solutions, owner-reported data and hypotheses still to be tested.
04 / PEOPLE × EXPERTISE
Marina connects strategy, the commercial model and execution. We bring customer-acquisition specialists and sales trainers into specific challenges; analytics, AI and technical expertise are scoped for the work.
We agree on the team, roles and responsibilities before the project begins.
05 / THE FIRST STEP
Taking responsibility for an outcome starts with understanding the business. We begin with a focused challenge, agree on how to test it and expand based on the evidence.
We examine the owner’s vision, product, customers, team and baseline figures.
We choose one hypothesis, metric, timeframe and set of responsibilities, then run a focused experiment.
We assess the outcome after costs, then scale, change the approach or stop the test.
Tell us what you want to change in the business. We will define the first step, roles and a clear outcome criterion.
