RA LAB · Customers · 1 day of preparation + 7 days of research
How to validate demand before building
Start with recent customer situations, existing alternatives and the cost of doing nothing. Then test a concrete offer through an application, pilot or another meaningful commitment. Positive opinions about an idea are not demand.
RA LAB practical guide · published 16 October 2026 · based on the library’s GRI / GTM sources.
GOAL
Test whether a specific segment has a meaningful unmet need.
VALUABLE FINAL DELIVERABLE
A customer job map, an evidence log and a next-test decision.
From problem to decision
1. Describe the customer situation
Describe a recent situation, the existing solution and its limitations. Avoid broad segments such as “all entrepreneurs”.
Who does what, when, and with which alternative?
2. Collect evidence
Ask about past experience in interviews. Avoid leading questions. Do not put names or contact details in this worksheet. Separate facts, de-identified quotations and interpretations.
What situations and costs repeat? What contradicts the hypothesis?
3. Test commitment
Offer a bounded next step with clear terms. Measure action rather than compliments. Do not promise a finished product that does not exist.
Offer, customer action, success criterion, duration and spending limit.
4. Make a decision
Compare supporting and contradicting evidence. A small sample can guide the next test but does not establish market size.
Test result, limitations and decision: continue, change segment or stop.
How to judge whether it helped
You should leave with a document that supports a decision and a next action. Completing steps does not guarantee a commercial result. Measure the chosen change separately over an agreed period. If evidence is missing, state that and plan how to collect it.
How this differs from S01–S13
This is a user route for a specific problem. The GRI AI research stages S01–S13 and the 13-week programme remain in the library as separate methodological work. This route is not a validated GRI diagnostic scale.
Your route0 / 4 · 0%
Completed 0 · remaining 4
Next action: Describe the customer situationThe percentage measures completed steps, not proven business growth.
PRACTICE / 1
Describe the customer situation
Describe a recent situation, the existing solution and its limitations. Avoid broad segments such as “all entrepreneurs”.
No names, contacts, client secrets or sensitive details. Saving happens only when you press the button.
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