Demand and segment
Who we help, in which situation and why the solution matters now.
Interviews · evidence · alternativesAISTART360 / GTM PLAYBOOK
Build a route to customers. Then make it repeatable.
We connect your product, audience and sales into one system: identify who needs your value, help them decide and test the economics before scaling.
Where are you now?01 / Where are you now?
Choose the closest situation. This is a starting point for a test, not a business assessment.
Working focus
One segment. One urgent problem. One offer.
Output: a segment, an offer and evidence of demand.
- 01Interview potential buyers and identify a problem that already costs them money.
- 02Build an offer and a clear route from first contact to payment.
- 03Test willingness to pay with a bounded group of customers.
What we measurePaid deals · time to payment · reasons for lost deals
02 / How should customers buy?
Choose a model around buyer behaviour and decision complexity. Combine models after validating each one.
GTM / 01
Through the product
Customers can try the product and experience its value on their own.
First test
A short first workflow → a useful result → a clear paid offer.
Tools
Usability tests · onboarding · activation events · A/B tests
What does not count as a result: Registrations without activation do not validate demand.03 / Turn the model into a test plan
We use AI for preparation and analysis. The team remains accountable for customers, quality and budget.
Offer and journey
What we promise, how we substantiate it and how we remove barriers to first value and payment.
Messaging · demo · route to paymentChannel and team
One channel to test, clear roles, CRM stages and a bounded budget.
Owner · actions · spending limitEconomics and decision
Compare baseline and outcome, including costs. Decide whether to continue, change or stop.
Plan versus actual · quality · next stepFirst customers→Through the product
Explore the growth leverCUSTOMER GROWTH LOOP
A sale starts the customer lifecycle.
Hook → Aha → Habit → Repeat → Expand. After acquisition, we test first value, retention, repeat purchase and expanded value. We assess LTV using observed cohorts and explicitly stated assumptions.
Practice to compare with your challenge
These are our project pages. They do not validate every GTM model or promise the same effect for your business.
GTM / NEXT STEP
Which sales model should your product test?
In 20 minutes, we’ll discuss your product, audience and main constraint. We’ll identify the evidence needed and a useful first test.