Proposed hypothesis
What is a relevant reason for a customer to return?
Purchase context and seasonal needs may produce more useful offers than a uniform campaign.
Offer your expertise →The catalogue presents potential research directions. A published hypothesis does not imply open recruitment, an approved budget or data access. We agree on each task’s terms before work begins.
Context
Connected profiles link visits, fittings, purchases and preferences. We propose testing the relevance of repeat-purchase offers.
What we test
Purchase context and seasonal needs may produce more useful offers than a uniform campaign.
Why it matters
Repeat revenue must remain profitable and preserve customer trust.
What is known
Personalised WhatsApp offers and retargeting are described in the case. This experiment has no measured outcome yet.
Data and resources
Only agreed de-identified cohorts and contacts with appropriate permissions. Define data scope and exclusions in advance.
Test plan
Compare personalised and current offers; account for the repurchase window, seasonality and a control group.
Primary metric
Repeat paid purchase rate within the agreed window.
Success and stop criteria
Set thresholds before starting. Monitor incremental margin, costs, opt-outs and complaints. Unacceptable customer pressure triggers a stop.
Skills and contribution
CRM specialist, cohort analyst and experimentation specialist. Contribution: segment rules, a comparison plan and economics review.
Timing
Agree after defining data, scope and comparison.
Participation terms
Propose a research contribution, project work or partnership. Agree on payment, rights, access and publication separately before starting.
Ownership
Assign hypothesis and business owners, delivery and measurement responsibilities before starting.
Evidence pack
A hypothesis brief, baseline, comparison protocol, observations, errors and a scale, iterate or stop decision. Public evidence excludes confidential data.
Have an approach to this question?
Share one relevant example and the contribution you propose. This hypothesis will already be selected in the form.