Proposed hypothesis
Which planning assistance is worth paying for?
A clear verified outcome, such as an agreed itinerary, may support willingness to pay better than the general promise of an AI assistant.
Offer your expertise →The catalogue presents potential research directions. A published hypothesis does not imply open recruitment, an approved budget or data access. We agree on each task’s terms before work begins.
Context
Test the value of one bounded service before extending the product.
What we test
A clear verified outcome, such as an agreed itinerary, may support willingness to pay better than the general promise of an AI assistant.
Why it matters
Separate interest in an idea from willingness to use and pay.
What is known
Potential monetisation models need testing. This experiment has no confirmed revenue.
Data and resources
An offer prototype, voluntary interviews and an agreed demand test. Take real payments only when the promised service can be delivered.
Test plan
Define the outcome, boundaries and test price; measure actions, then interview acceptors and decliners.
Primary metric
Confirmed order rate for an agreed outcome.
Success and stop criteria
Agree economics and thresholds before testing. Count interest, intent and payment separately; stop if the promise cannot be fulfilled.
Skills and contribution
Growth specialist, product researcher and economics analyst. Contribution: an offer, demand test and full-cost model.
Timing
Agree after defining data, scope and comparison.
Participation terms
Propose a research contribution, project work or partnership. Agree on payment, rights, access and publication separately before starting.
Ownership
Assign hypothesis and business owners, delivery and measurement responsibilities before starting.
Evidence pack
A hypothesis brief, baseline, comparison protocol, observations, errors and a scale, iterate or stop decision. Public evidence excludes confidential data.
Have an approach to this question?
Share one relevant example and the contribution you propose. This hypothesis will already be selected in the form.