Kaspi.kz202504
Kaspi.kz: Building an Ecosystem Around Everyday Customer Needs
Kaspi.kz illustrates connected value between consumers and merchants. The lesson for a smaller business is not to build a super app.
RA LAB / LEADERSHIP DECISIONS
Why Leaders Win, Fail and Transform
Decisions that changed companies. We examine the evidence and turn the lessons into experiments for Retail, B2B and Service.
All cases ↓Independent editorial analysis of public sources. Facts, interpretations and hypotheses are distinguished. These are not our project results or claims of affiliation.
01
When Leaders Fail
Signals, constraints and the cost of a delayed decision.
02Leaders Who Transform
How strategy, culture and revenue models change together.
03Growth Systems
Recurring value, customer journeys and hypothesis testing.
04Human × AI
AI efficiency, quality and human accountability.
Start with this decision / NOKIA
Nokia: when the basis of competition changes
How competition shifts from a strong device to a platform. Explore Nokia’s decisions and turn the lesson into a testable business hypothesis.
Read the caseAll cases
Select two cases to compare their decisions
Cases found: 4 / 8
Decathlon1976–202505
Decathlon: Connecting Stores, Digital Services and the Product Lifecycle
Digital retail transformation need not mean abandoning physical stores. Decathlon's model connects product design, distribution, digital services and the product lifecycle.
Booking.com1996–202607
Booking.com: Building a Management System Around Experiments
Booking.com's lesson is not a target number of experiments. It is a management system that makes assumptions testable and permits evidence to challenge seniority.
Kolesa Group1996–202608
Kolesa Group: From a Newspaper to a Digital Platform in Kazakhstan
Kolesa Group's story asks whether the product was a newspaper or a way for buyers and sellers to find one another. A durable customer task can survive a change of medium.
Decision comparison
Select two cases to compare their decisions · 0/2
INSIGHT → ACTION
What are you trying to solve?
Move from a company story to a practical route for your business.
SalesLeads arrive, but deals do not close quickly →RetentionCustomers buy once and do not return →Technology transitionWhat is holding business growth back →AI valueHow to choose an AI pilot with measurable value →CostsSales are growing, but profit is not →New business modelHow to enter a market with a clear offer →
Case → insight → constraint → hypothesis → experiment → outcome
How we connect GRI results to an experiment ↗